Off-page Optimisation SEO

Off-page SEO is all of the Search Engine Optimisation strategies that revolve around link building and driving traffic to a website. There are many ways to do this the most successful all involve the building of a community and engaging with it. Allowing your readers to interact and engage with the company and the staff within.

The balance of the off-page techniques vary as much as the companies that employ them as it depends greatly on what the goals are and the budget and time frame used to achieve the campaign goals.

Reputation Management Social Networking
Blogging
Forum Postings
Search Engine Submission
Social Bookmarking
Link Exchange
Cross-linking

   Photo Sharing
Video Promotions
Business Reviews
Local Listings
Article Submissions
Press Release Promotion
Classified submission
   Social Shopping Networks
Answers
Document Sharing
Directories Submission
Widget Development
PPC Ad Campaign

We always take an ethical approach to all SEO work that we carry out as we must always remember that any of these techniques and strategies done incorrectly can be detrimental to your websites performance in the search engines.

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Off-page SEO Check List
• Always start with keyword research, testing and selection
• Use Keywords in link anchor text
• Obtain links from high ranking publisher sites
• One-way inbound links (not link exchange or reciprocal links)
• Different keywords in your link-ads from the same site
• Gradual link building technology (no growth spikes)
• Use relevant keywords near your inbound link (contextual relevance)
• Deep linking (multiple pages to multiple pages)
• Target a large list of keywords (5-500+)
• Link from sites with a variety of LinkRanks
• Track all active keywords and refine strategy as required
• Discontinue campaigns if ranking does not improve