There are many elements that need to be factored into any on-page optimisation work. Their importance varies, but together and in the correct balance they will form the basis for a positive and ethical on-page search engine optimisation plan. In this look at on-page optimisation we are not going to consider anything beyond the structure of the page and its contents and although it is easy to point out the area to look at it, doing them correctly and targeted at your desired audience is something that we excel at.

Keyword density - each page should be using words that are targeted to your audience too many and it will hurt the pages performance too few and you will lack what Google calls relevancy. This is where our copywriters enjoy their challenge of creating new and focused content.
Keywords in the page title - his helps to tell the search engines exactly what content to expect on the page.

The description is next and this is for the person searching for your content, when Google displays search results this information is what is displayed below the page title.

Header tags and image alt tags also need to be designed into the page as without header tags the reader, human or Google does not know what to place importance on. When writing an essay at school or university your teacher would mark you down for not putting a title on the paper and it is the same with Google. We must also remember that Google cannot read a picture, so whenever a picture is used in a site we should always use alt text to inform what the picture is.

There are many other factors like submitting the site maps to Google but our team will work through these with you to maximize the optimisation on each and every page.