Search Engine Optimization or SEO is a process designed to move your company’s website higher on search engines such as Google, Yahoo and Bing. The process takes into account factors internal (On-Page) to the website and external (Off-page) to gain higher ranking in search engines for key words or phrases. This process is often referred to as an Organic approach to SEO.
The majority of web traffic is directed and guided to results by the three big search engines, Google alone handling over 60% of the worlds searches. Using these as a guide the higher you place on them the more visitors you will receive to your website.
As a rule the higher your websites placement the more leads and the greater the increase in site traffic. Did you know that 42% of searchers choose from the top four organic places on Google, 28% of people don't consider going past the second page of Google. So achieving a high placement is essential. There are only two ways to do this. Search Engine Optimization (SEO) or paid advertising, (Pay per Click or PPC) but the majority of people prefer organic listings to those that are paid advertisements. Being found prominently on the search engines provides high traffic which can be converted into revenue through sales, advertising or any other calls to action.
There is no way to guarantee a first place ranking with organic searches but we have a great track record with many happy customers to prove it as we only use best business practices to help place your website in the best place to take advantages of how the search engines work. As a professional and successful search engine optimization agency our ability to deliver good results is down to a multidisciplinary approach to the process with a combination of skilled staff covering web design, web development, copywriting, marketing, analysis and project management as all of these skills are essential to a well executed Search Engine Optimization project.