In the current climate companies are becoming more and more focused on efficiency and getting the most from their advertising budgets. Part of this efficiency drive is looking at the performance of each advertising campaign and looking at digital tactics like SEO and social media. There are a great deal of advantages to combining search engine optimisation and social media marketing tactics covering anything from gaining reach through social media so that you can talk to more people through to increasing the number of links to your website.
For any SEO campaign that involves social media marketing tactics the overall plan and strategy must be considered, identify the audience you wish to communicate with, know what success looks like and decide how you are going to measure the results. Using SEO insights and analytics allows you to grow develop and alter your strategies.
We look at the benefits of SEO and social media in two different ways. Firstly running a social media campaign without optimising the content on your website if you do this you are literally just throwing money away. No matter how good the campaign of SEO marketing is without good interesting and changing content if will be wasted no matter what form of promotion is used (blog, images, video, forum or audio).