More and more companies are turning to Facebook to become their “second home page” for businesses online. Increasingly Page owners are learning how to become expert Social Media marketers. Facebook has recently created many new opportunities for Pages to get more traffic through the tried and true methods of – you guessed it – search engine optimization (SEO).

Here are a few ideas that should help you get started with Facebook..

Choose the best name for your Facebook Page – and don’t change it - stick with the name you have chosen and build up your network.

Select the best URL (Facebook username) for your Facebook Page.

Use the “About” text box to place keyword-dense prose near the top of your Page

Use the “Info” tab to include more important keywords, text, and high priority links on your Page

Post direct links to your website (or other relevant sites) in your Page’s stream

Add photos with captions, events with descriptions, and a discussion forum

Get more inbound links to your Facebook Page from the web by posting links to your Page on all your websites

Get more intra-Facebook inbound links by getting more Facebook fans

Strengthen intra-Facebook reciprocal linking by getting fans to comment and like content in your stream

For more information on developing a Facebook strategy get in contact with us.